Think Square: It’s a Mindset, and It Drives Us in Everything We Do
Think Square is our belief that to connect, engage, and ultimately influence audiences to action you have to first interact with them on their level and within their domain—their box.
Other firms stake their reputations on creativity. They claim to live outside the box. They say: Break all the rules. Get noticed. Think different.
One of our core values is to be creative with purpose…to design and deliver campaigns and projects that reach the right audience with the right message.
At Simpson Square, we think to think different is to Think Square. We don’t believe inside the box is an inherently bad place to be. It’s where most people live, and it’s where outside the box ideas thrive. In fact, we like the challenge of pushing boundaries without breaking them. That’s why one of our core values is to be creative with purpose…to design and deliver campaigns and projects that reach the right audience with the right message. We do this by building great relationships with our clients and by creating a work environment where results drive strategy and creativity isn’t an outcome but a tool to achieve the right outcome–projects that deliver.
Are we conventional and conservative? Maybe a little. We think there’s value in staying grounded by tradition. But that’s not what “square” means to us. To us, square, Simpson Square (and by extension Think Square) , is the intersection of ideas and action, the place where clients big and small come to make their businesses better. And we think that’s pretty dang cool.