Why compelling, SEO-friendly web content is a must

Once little more than a static page to describe your company, your website is now a proven business tool that generates real dollars. Or at least that is what we all strive for, right? If your website is not generating viable sales leads for your business, chances are you missed the lesson on developing SEO-friendly content. 


SEO or search engine optimization is the process of directing site traffic to your website from a free or organic list on search engines, like Google or Bing. To put it simply, SEO-friendly web content will help ensure when customer X types your business product into a search engine the results show your business website toward the top of the list.  


Why is this so important? Well, Lori Turner-Wilson states, “a whopping 75 percent of people don’t click past the first page of search results, and the top three results on page one, excluding paid ads, account for 60 percent of the clicks according to Sitepoint.”


Major search engines rank websites according to what they consider most relevant to their users—or in other words, which websites include keywords or terms that have the highest number of searches. For that reason, smart web developers and SEO specialists incorporate these keywords into their web content and page titles targeting search engines.


The first step in creating SEO-rich web content is to identify the keywords for search engines to use when ranking your website. Use free tools like the Google Keyword Tool or Google Insights to compare high-ranking words with those that reflect your company and products/services. 


Next, you will want to revise your web content to incorporate these keywords. When generating a page of content, a good rule of thumb is to use a keyword density of 3-5 percent—not too much, but just enough to draw some new attention. Keep in mind that cramming a bunch of keywords into your web content alone will not generate the conversions you desire. You also run the risk of turning your content into something that is redundant and disengaging. 


Writing SEO-rich content is a skill. It takes practice and patience, or someone trained in the art. If your writing skills are not up to par, consider hiring someone to develop compelling content. 


In conclusion, here’s why compelling and SEO-friendly web content is a must: SEO rich content will get you recognized by search engines, but compelling content will keep customers engaged and coming back for more. Together, these tactics will help you achieve your goal of generating sales leads—a great one-two punch!