Michael Conlin Writes Article on Google Ad Words for Saratoga Business Journal and At Brand

How can you boost online sales with Google AdWords? Simpson Square co-owner Michael Conlin explains how in an article for the Saratoga Business Journal that was later shared with At Brand.

Google AdWords is a form of pay-per-click (PPC) advertising that has a reach greater than 60 percent of all Internet users, making it an invaluable tool to drive online sales and expand into new markets. However, while Google AdWords is a great way to get traffic to your website quickly, it has become very competitive, which is why Michael offers seven reasons why you should consider using Google AdWords, along with some pointers on how to successfully manage your AdWords account. The article concludes with Michael stating that anyone interested in Google AdWords should take advantage of the free online training provided by Google. He believes that proper AdWords management can drive down the cost you pay per click. He also suggests that if you don’t have the time to commit to learning AdWords, consider hiring someone who does. Because an experienced professional can help provide you with a competitive PPC advantage, and the savings skilled SEO pros can generate will often cover the cost of their services.

Read the full article, “Boost Online Sales With Google AdWords“.