When artist Erik Laffer focused his attention on bringing a contemporary fine art gallery and framing shop to upstate New York, he knew he had the need for an attractive website but had a limited budget due to the high expense of renovating his gallery space. After trying a few website builders and getting neither the results nor the appearance he wanted, he turned to Simpson Square and tasked us with the following: designing a minimalistic but attractive website that he could easily manage and add functionality to as his business stabilized.
The Laffer Gallery now has a robust website that feature easy-to-use apps, such as a gallery and news control, that adds new content to the site while preserving the integrity of the original design. Equally important, this site is now building page rank with Google, which results in more unpaid search traffic from Google and increased sales for the gallery.
Simpson Square also provides The Laffer Gallery with brand consultation services, helping The Laffer Gallery improve its visibility in the Saratoga Springs, N.Y., region, expand its mailing list, and secure valuable media attention.
- Client The Laffer Gallery
- Date June 1, 2012
- Tags Brand, Marketing, Public Relations, Web Development