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Apple Door Systems

Website Design, Search Engine Optimization

Project Description

Apple Door is the largest seller and installer of residential and commercial garage doors and door systems in the state of Virginia. A 40-year old business with five showrooms conveniently located across the state, Apple Door came to Simpson Square with a respected reputation and a track record of reliability and quality. However, a challenge for Apple Door emerged as they sought to attract new customers through their website: one of the world’s leading producers of consumer electronics, computer software, and personal computers was overwhelming their online advertising efforts–Apple Inc.

Simpson Square worked with Apple Door to redesign their website, with a focus on compliance with current web standards; populating the site with keyword-rich content and media; and paid online advertising, including Google AdWords. The result: by focusing on the products and services Apple Door Systems supplies instead of the brand name, the website now attracts more than 7,000 monthly visitors and generates three to five qualified leads a day…and the business is growing faster than ever.

Project Details

  • Client Apple Door Systems
  • Date April 1, 2013
  • Tags Marketing, SEO, Web Development
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