Trade Show Marketing
Fifteen years ago, long before the social media explosion and proliferation of industry-focused websites, forecasters were predicting the end of trade shows as we knew them. Forget large convention centers and exhibit halls, the trade show was going online. Trade show professionals were going to be living in a virtual reality.
Fast forward to today and one thing has become very clear. The trade show is hear to stay, because it remains a vital part of successful marketing and sales initiatives. And the reason why is simple: connections matter. And when it comes to building relationships in business, it is very hard to substitute for a handshake. Plus, regardless of how great technology is, people are still inherently tactile, especially when it comes to purchasing. That’s why “showrooming” has become a major issue for retailers, because even when people buy online, they still want to experience a product in person before they buy it. This is why companies continue to make large investments in their trade show marketing campaigns. It continues to be a cost-effective strategy for getting in front of targeted buyers.
At Simpson Square, our trade show marketing roots run deep. Regardless of which side of the floor you’re standing on, as an exhibitor or organizer, we’ve been in your shoes, which makes us uniquely qualifed to help you design an impactful exhibit, organize a show, manage your exhibits (storage, maintenance, shipping), improve your overall trade show marketing plan, and provide onsite support. So whether you’re just starting to think about promoting your product or service at a show or are a veteran trade show marketer looking for an assessment of your current efforts, give us a call. We’d love to talk with you about what your doing and what’s new that may be able to help you do it better.