Brand and Identity
Simpson Square is, first and foremost, a brand development and management company. We understand that who you are and hope to become is a byproduct of how people—customers, employees, vendors, competitors, neighbors—experience your business, product, and/or service.
So how do we help our customers?
Simple. We always think about the big picture. We ask: how is what we’re doing today affecting the outcome we want to achieve tomorrow? Are we being consistent with image and message? Are we being creative with purpose? More important, are we aligning client goals with customer expectations?
We ask these questions because they are at the core of the brand experience. And regardless of what type of project we work on with our clients—design, writing, public relations, web development, search engine optimization, or social media marketing—we understand how important doing it right is to identifying and executing actionable projects and campaigns that get results.
Logos and Standards
A good logo is distinctive—simple, appropriate, and intentional. It is recognizable, and when it aligns with a well-constructed design environment, it serves as the platform for a well-conceived brand that can distinguish itself from the competition.
At Simpson Square, we go beyond design to a complete approach that defines how marks will be used across a variety of platforms, typeface will be applied throughout different media, and color will integrate into the “brand voice.” The result is a clear and definitive brand book that can serve as a point of reference and inspiration for stakeholders at every level of your organization.
Your positioning statement is your brand’s voice. It is the language and tone your business uses when communicating with clients and the marketplace. It is your core message, the most important thing you want to share with your audience about your product and/or service. For Simpson Square, our positioning statement it is to be creative with purpose. For our clients…well, that’s what we help them discover by taking them through a process that starts with truly understanding what sets them apart and why they stand out within their market.
If your positioning statement is the summation of what you do, then your tagline is the concise explanation why. For example, at Simpson Square, our tagline is: “Idea. Meet Action.” First, it plays on the traditional meaning of the word square, where people gather and exchange goods and share ideas. That is the core of our relationship with our clients. It is our promise of collaboration, an expression of our belief that the most successful outcomes will occur when our clients bring us their ideas, we work together to make them better, and then we develop and execute a plan to bring those ideas to life.
Research and Analysis
Research and analysis have many functions. Businesses use market research to determine the probability of launching a new business, to test new products or services, to improve aspects of an existing business, or to develop competitive marketing or advertising strategies.
The idea behind a market analysis is to determine the attractiveness of a market and how effectively your business can operate within it. By identifying your strengths, weaknesses, opportunities, and threats (commonly called a SWOT analysis) you can position your company to more effectively make crucial decisions that significantly improve the customer experience and drive increased profits.
At Simpson Square, we can research your market and offer recommendations for successful strategic planning, effective branding, and compelling messaging. This will not only help you learn more about your competitors, but it will also aid in the assimilation process as you enter a new market.
Market Segmentation and Targeting
Targeting is when you break your market into smaller, more manageable segments and concentrate your marketing efforts entirely toward one or a few smaller key audiences. It’s cost-effective and makes pricing, promoting, and distributing your products and/or services easier. Smart marketers target consumers who are proven to be the most responsive to marketing and advertising efforts. They do so by analyzing consumer demographics and buying behavior. Simpson Square helps our clients do this well by challenging the way they think about their business, their clients, and their competition.