From late July through Labor Day, the City of Saratoga Springs, N.Y., experiences an influx of tourists for 40 days of premier thoroughbred racing at the Saratoga Race Course. If… read more →
Yesterday’s #ThinkSquare chat was very successful. We discussed the benefits and the drawbacks of social media marketing with our followers—like the potential ROI and dealing with negativity. Our followers felt… read more →
According to Mashable, 64 percent of business owners believe social media marketing is a promising tactic, as it has provided their business with a solid return on investment (ROI). Has… read more →
On June 6, 2012, 2 p.m. EDT, Simpson Square Media Group co-owners Michael Conlin and Daniel Clements will be hosting a live tweet chat on the fundamentals of effective branding.… read more →
Did you know that in the United States 50 million Americans are employed by small businesses? That’s incredible.You know what (or more appropriately, who) else is incredible? The small business… read more →
Twitter—who…what? When it comes to using social media, especially Twitter, many small business owners are in the dark. The irony behind this is that not only is Twitter free, but… read more →
As a young professional myself, I have learned a lot about the public relations industry during my short time in the field. Unlike the spin-doctors we read about in our… read more →
I had the pleasure of registering Simpson Square in the Social Madness competition, sponsored by Capital One Spark Business. This competition aims to measure the growth of participating companies’ social… read more →
Establishing a social networking presence is an important part of branding your company, especially a small business. In fact, many people actually prefer to do business with companies that have… read more →
Is social media the best thing to ever happen to your business? Or has social media become an object of annoyance? The love-hate relationship with social media is a complicated… read more →
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