From late July through Labor Day, the City of Saratoga Springs, N.Y., experiences an influx of tourists for 40 days of premier thoroughbred racing at the Saratoga Race Course. If… read more →
From late July through Labor Day, the City of Saratoga Springs, N.Y., experiences an influx of tourists for 40 days of premier thoroughbred racing at the Saratoga Race Course. If… read more →
The first #ThinkSquare tweet chat was a success. Our followers shared thoughtful insight and provocative questions. While discussing the fundamentals of effective branding the following questions were posed—what makes a… read more →
Did you know that in the United States 50 million Americans are employed by small businesses? That’s incredible.You know what (or more appropriately, who) else is incredible? The small business… read more →
Twitter—who…what? When it comes to using social media, especially Twitter, many small business owners are in the dark. The irony behind this is that not only is Twitter free, but… read more →
As a young professional myself, I have learned a lot about the public relations industry during my short time in the field. Unlike the spin-doctors we read about in our… read more →
This week marks the first annual Saratoga Beer Week here in Saratoga Springs, New York. In honor of this event, I’ve decided to write about the power of branding through… read more →
In light of National Entrepreneur Week, we celebrate those who’ve made—and those who will make—a difference in the world. Henry Ford. Bill Gates. Steve Jobs. These men are innovators…an embodiment… read more →
At Simpson Square, we love talking about brand. Many times we do it inadvertently, like when we joke about Giorgio Tsoukalos’ hair–yes, he’s the crazy hair guy from Ancient Aliens.… read more →
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