On June 6, 2012, 2 p.m. EDT, Simpson Square Media Group co-owners Michael Conlin and Daniel Clements will be hosting a live tweet chat on the fundamentals of effective branding.
What is a tweet chat? A tweet chat is a public conversation focused one unique hashtag. A hashtag is a keyword or phrase that Twitter users can search to find information pertaining to a particular topic. There’s really no length or restrictions regarding a hashtag, just the more unique the better!
The hashtag for Simpson Square is #ThinkSquare, which is representative of the firm’s belief that to connect, engage, and ultimately influence your audience you have to creatively interact with them on their level and in their domain—their box.
“Creativity for the sake of being creative usually doesn’t work, because most of life and most of what people experience doesn’t happen outside the box,” said Conlin. “So it’s really about being creative with purpose. About understanding your audience and your goals…then working off of that.”
With a combined 30 years of experience, Conlin and Clements will be hosting four Twitter chats during the month of June:
• June 6, 2 p.m. – Effective branding
• June 13, 2 p.m. – Web development
• June 20, 2 p.m. – Search engine optimization
• June 27, 2 p.m. – Social media marketing
While the chat topics for June have already been selected, we invite your suggestions for upcoming tweet chats. Please feel free to tweet @SimpsonSquare1, before, during, or after, with your future chat topics.
Finally, Simpson Square is participating in Social Madness, which is a corporate media challenge that measures the growth of a company’s social presence. We are being scored by a combination of votes we receive on bizjournals.com, LinkedIn Connections, Facebook activity and Twitter Followers during the challenge.
To show our appreciation for your support, those who like us will be entered to win a BrandSprouter package. If you also like our daughter company BrandSprouter, on the above channels, you will be entered to win twice.