ThinkSquare tweet chat No.1: Recap the fundamentals of effective branding

The first #ThinkSquare tweet chat was a success. Our followers shared thoughtful insight and provocative questions. While discussing the fundamentals of effective branding the following questions were posed—what makes a brand unforgettable, the affects of social media on a brand and the overall consumer experience.

So, what makes a brand unforgettable? In short, our followers said one that elicits an emotional response, is easily remembered and has a positive association with the consumer are all important to an unforgettable brand. Sounds like a recipe for success.

Our expert, Michael Conlin (@michaelpconlin) weighed in on the subject matter. Conlin said, “How your brand message is received is as important as how it is delivered.”

The followers were also asked if they were using social media to help shape their brand. Whether it was to share news or to build a stronger relationship with their audience, we discovered that our followers were using social media to shape their brand—awesome!

Our followers even challenged us with great questions like:


Overall, our tweet chat was a lot of fun. We’d like to thank all those who participated—you guys are what made this happen.

Also, we’re always open to suggestions, so please don’t hesitate to let us know your thoughts. We invite you to reach out to us with comments and concerns via email.

In closing, we’ll leave you with this:

You can find a full transcript of the entire chat here.