In light of National Entrepreneur Week, we celebrate those who’ve made—and those who will make—a difference in the world.
These men are innovators…an embodiment of the American dream. They dreamed big and achieved bigger. Their creativity and hard work changed the way people think about and experience the world. And they inspired more greatness in the process.
As an entrepreneur, you need to know who you are. More important, you need to share who you are and what makes your products and/or services unique with your audience. And while some people will say engaging your audience with social media is the most important thing for small businesses to do in today’s digital landscape, the truth is, nothing compares to building your online presence with a powerful, well-designed website that generates leads and revenue.
So in the spirit of National Entrepreneur Week, here are five web design tips to help you grow your brand and business:
4. Less is more approach. A simpler design leaves more room for subtleties. A splash of color here or bolded text there is more appealing to the naked eye than overwhelming flash media and oversized graphics.
5. Keep SEO in mind. Search engine optimization can save you a lot of money in marketing and advertising dollars. Use words that have high search engine rankings with free tools like the Google Keyword Tool. Try to incorporate these words in your content 5-7 times.