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03Feb

How to write a great launch release

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Launching a new product or service? You should consider writing a launch release. A launch release is a great way... Read More →
27Jan

Nearing 150 years of thoroughbred racing in Saratoga

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Horse racing can be dated as far back as Ancient Greece. Often referred to as The Sport of Kings, horse... Read More →
20Jan

Questions to ask potential advertisers

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Proctor & Gamble recently announced their plan to cut nearly 2,000 non-manufacturing jobs come June 2012. Their reasoning—the greater return... Read More →
14Jan

The successful rebranding of Tech Valley

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What began as a marketing tactic grew into a rebranding achievement. The idea was to bring prosperity back to the... Read More →

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