The secret to making your website rank #1 on major search engines is SEO, or search engine optimization. In short, SEO is the process of getting site traffic from a free or organic list on search engines, like Google.
All major search engines rank websites depending on what that search engine considers most relevant to its users. People often search for a company or product just by typing certain words or terms into a major search engine. The highest-ranking sites use these keywords in their web content and meta descriptions, providing exactly what their customers are looking for. Hence, it’s extremely important that you select the proper keywords for your website.
In this era of Digital Darwinism, checking your SEO ranking is not only beneficial but also highly recommended. Using sites like Alexa and Compete are a great way to check your web analytics—for free! It wouldn’t hurt to check how your competitors are doing either.
Just by typing in your URL, Alexa can tell how your website ranks nationally and globally among other websites. You can also use the site for a competitive analysis, benchmarking, market research, or business development. Additionally, Alexa has developed a toolbar that provides valuable information about the web and can help drive traffic to your site.
Similarly, Compete can tell you the number of unique visitors your site receives a day. Measured by their IP address, unique visitors are counted only once, regardless of the times they visit your website. Fueled by the largest integrated online consumer behavior and survey panel in the industry, Compete can help brands improve their marketing based on the behavior of online consumers.
In a time when only the strongest survive—it’s more important than ever that your website is top notch. Therefore, if you haven’t already, take a moment to check your search engine ranking on one of these sites. It’s free and easy. And if your site isn’t up to par, it may be time to call in reinforcements.