As a professional graphic design firm, we have a responsibility to enhance the branding of a company, product, or service through great design. Essentially, our job is to create a roadmap for your brand identity…a channel through which you can introduce and continually connect with customers in a way that resonates with their needs and desires.
Our graphic design work is always mindful of the overall brand voice, and our goal is focused: to make an impression by being creative with purpose.
If you think of your business as a house, your logo is more than the welcome mat, it is the entire entrance—a vitally important design element that helps introduce and shape the way people experience your brand. Even more than that, the logo is the primary identification mark of your business. At Simpson Square, we design logos that are simple, clear, and versatile. And while we understand that a logo is a supporting element, not the defining element of a brand’s visual identity, it still deserves a prominent place in the identity hierarchy, which is why we design it to sit boldly front and center.
Websites are defined by styles—lines of code (CSS) that delineate appearance. Great website design takes this into account by striking a balance between form and function with the goal being to attract visitors to the site and keep them there. At Simpson Square, our designers and developers work closely together to ensure that our websites are not only beautiful but that they are also compliant with current web standards. The result: websites that generate traffic and increased page views.
Print is not dead. It still plays an important role in integrated marketing campaigns. As experts in print design, the team at Simpson Square can offer customized and professional solutions for a broad range of print materials, from brochures and annual reports to magazine ads and custom publications. Our designers have worked in a range of industries and produce materials for a wide range of media. As a result, we deliver clean files that adhere to the art guidelines of advertisers and production departments.
Trade Show Exhibits
Count to three: one, two, three. That’s how long your trade show exhibit has to make an impact on a potential client. It’s akin to driving 65 MPH on a crowded highway. Except the difference between your exhibit and a billboard is that if you do catch someone’s eye they can stop without causing a pile-up. At Simpson Square, the only pile-ups we want to create are those at your trade show booth. By supporting your at-show objectives with a “wow” design, we can help your business stand out and generate more leads.
Architectural signage, internal and external signs, and wayfinding must do two things: reinforce your brand identity and provide clear instruction. At Simpson Square, our signage design process accounts for the following factors: identity, environment, communication, application/feasibility, and the overall goals of our client. Our designers work closely with fabrication and installation companies to ensure that all signs are code compliant and representative of the overall vision.